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Dior Addict 2014 Campaign: It Lash Mascara & It Liner

Hi Hi Everyone, in this blog I'm going to tell you all about the new Dior Addict collection. Now I did not purchase any eye shadows from this collection because I already purchased some from the new spring collection from the standard line. I also purchased the new Dior Addict Extreme lipsticks but not the Fluid Sticks. Luckily my sister purchased one of the Fluid Sticks so I can still do a video on all of my purchases and most of the products. If you haven't already please follow me on youtube @ AliceArisuHearts.

Moving on to the main topic. Dior launched a new Dior Addict line of eye shadows (which I do plan on purchasing in the future.), Mascara's and Liners. These are all amazing, I personally love the mascara which is sooo beautiful, there is a black, pink, blue and purple. Off the bat do NOT purchase the pink if you are someone who is mainly concerned with being "wearable" or conservative, these are not your normal pops of color. My nail polish by the way is Anchors Away by Sinful Colors.


I hope the obvious has appeared, there is nothing natural or wearable about this collection, I do plan on getting my hands on these individual eye shadows and soon I tell you. They remind me of the shadows in the Trianon collection which I absolutely love. They are just a little drier than usual which is fine in  my opinion since they are brighter, they come off VERY blend-able and creamy.






 These mascaras are not for the weak either because they are true to color, you will see my picture at the bottom where I put the pink on my top lashes and the purple on the bottom lashes. Now here is some tricky business, Lord & Taylor nor Macy's sells the pink It-Mascara, you have to purchase it from Sephora and Nordstrom. For the wearable inclined the blue and purple are the most conforming colors, if you like the literal pop of color on the bottom lashes then please pick the blue or purple outside of the standard black. The pink however is what I went with because it is so unique and the formula was amazing it looked like I had pink eye shadow on even though it was just my lashes.
 These were the fluid sticks picked to coordinate with this collection I apologize because I forgot to get the numbers of these colors but this collection came to stores on Wednesday so it is fresh and available. If I get back in time I can fill in the color numbers. The fluid sticks are your best friend if you like the whole glossy stain concept, these are NOT actual staining products but some colors do stain. They are actually high pigment semi-opaque glosses.
 These swatches are for the It-Liner's the names are It-Black, It-Blue, It-Purple, and It-Pink. They gel based liners which are very easy to line and easy to remove, the pink is less (based on the tester) consistent than the other three, but I liked the color so that was the one I purchased. The black is quite thick which makes me think it will thicken up over time and get clumpy but we will see. Other wise I thoroughly enjoy these liners.




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  1. Wow! I love your blog it's so kawaii! Keep up the good work ^_^
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